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Customer-led demand generation

Build and execute GTM programs based on the voice of your customer.

Tap into a team that turns customer insights into campaigns that resonate with your target audience.

Trusted By
"We partnered with DemandOS to build our demand gen program from scratch. Within a few weeks, we were testing messaging and creative in market. Within 9 months, had generated well over 7 figures in qualified pipeline with a reliable, scalable digital motion."

MJ Smith

CMO

GTM programs that deliver results.

Building your GTM program on the voice of your customer gives you an advantage over 90%+ of the market.

While they're focusing on competitor keyword research and reading industry reports, you're building messaging that actually resonates with your ICP.

Save $100,000s and generate more revenue by nailing marketing fundamentals.

$10M+

of pipeline generated in 2023

2 weeks

from research complete to campaign launch

100+

GTM validation interviews

Turn customer relationships into customer insights

Validate GTM ideas with the voice of your customer.

Your product already solves problems for people in your ICP. So why rely on feedback from someone who doesn't know your product to build your positioning?

Using customers to help better describe the capabilities and value they experience makes building positioning easy.

Turn customer insights into crisp positioning

Make step function adjustments to positioning.

It's difficult to get a clear message out when research, messaging, creative, and distribution sit in silos. DemandOS creates alignment across these areas so your messaging gets your next customers heads nodding.

Turn crisp positioning into top producing campaigns

Build a demand gen engine you want to double down on.

Most teams have to fight for budget. When you build campaigns rooted in customer research, it becomes glaringly obvious the engine is working. As the revenue starts rolling in, budget conversations become much easier.

Ready to turn research into revenue?

Retainers starting at $12,000/mo. Projects starting at $50,000.

Eliminate GTM 'ideas' or 'experiments' that haven't been validated by anyone in the market. Run a GTM motion rooted in deep customer understanding.

The voice of our customers

Hear what our customers have to say about DemandOS

"We partnered with DemandOS to build our demand gen program from scratch. Within a few weeks, we were testing messaging and creative in market.

Within 9 months, had generated well over 7 figures in qualified pipeline with a reliable, scalable digital motion."

MJ Smith

Chief Marketing Officer

"DemandOS has been instrumental in helping build our inbound function over the last two years. The speed of execution combined with quality makes it a no brainer.

We've added 13,000 users through the programs DemandOS has run. Would recommend to anyone looking to get a DG program started."

Sam Burns

Head of Marketing

"DemandOS was a key part of getting our demand generation function off the ground. They've been able to drive 212+ qualified demo requests by bringing our product marketing research to life.

The tight turnarounds make it easy to get things out on time or early."

Lucas Stewart

Product Marketing

Custom scopes available on a very limited basis

Pricing plans

Voice of Customer (VoC) Research
$4000/mo
For early stage startups validating their ICP and customer voice or growth stage companies that want to dip their toes into an engagement.
Research and Product Marketing (PM)
$6,000/mo
For teams that want to build crisp positioning and messaging as they prepare to scale their demand generation function.
Research to Revenue Package
$12,000/mo
For teams looking to build a research to revenue engine.
Customer research
Voice of customer interviews
10
10
15
Win/loss interviews & analysis
ICP validation & iteration
Monthly recommendations report
Monthly insights review call
Direct access via Slack
6 hour response SLA
4 hour response SLA
3 hour response SLA
Product marketing
Quarterly 90-minute product marketing workshops
Monthly competitive research
Strategic narrative development with quarterly iterations
Quarterly integrated content strategy
Access to our product marketing frameworks and project templates
Campaign development
Campaign strategy and briefs
Unlimited
Ad creative & copywriting
Weekly 30-minute strategy sessions
Monthly campaign calendar
4 hours/month of team training on execution best practices
Need help with execution in platform?

Starting at an additional $4,000/mo

Get your demand gen program off the ground

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